What the Future Holds for Maggie and Eat Boutique



Hello dear friend.

It’s been a while. I never intended to leave you without food gift pop-ups and holiday markets. I continue to share recipes, market updates, and dispatches from living between the city and the country (Vermont) in my monthly blog newsletter but I have very much neglected the folks who love my food markets so much. I’m so sorry.

Instead of talking about why I am not hosting a holiday market this year, at the moment you may be feeling the holiday-overwhelm, I’d rather share something very personal with you: my story.

Since we haven’t seen each other in a while, I want to tell you how I got here. Through starting the Eat Boutique blog, I went from thinking I was hopelessly unhealthy to becoming a happy-to-be-me lady who lost 70+ pounds and, more importantly, finally loves every part of me, just as I am.

When I started the blog 10 years ago, I had no idea it would help me finally understand my relationship with food. You see, in my brain, I was forever a fat girl. After being bullied by kids for being bigger, after being ignored by boys at the school dances, after being picked last for every sporting activity, after being told, “You’re pretty for a big girl,” for the thousandth time, I had convinced myself that everyone was right.

Being fat wasn’t a state of my body anymore; it was who I was, it became a state of my mind.

But as I wrote about food, created recipes, and met makers who made food from scratch, I learned so much about me, like why I crave certain foods, how I self-soothed with indulgent dishes, and, after a lot of heartbreak and hard-learned lessons, I finally became the person I was always meant to be.

Once I saw myself as something more than a fat girl, like as a girl who could tackle all her demons; as a lady with something to say; as a businesswoman with a vision to bring to life; as a person worth loving and giving love; and, as a human with a physical body that deserved care and attention, I finally began to seriously tackle my health issues and ultimately lose some of the weight that I’ve carried all of my life.

I saw my full potential, my beautiful potential. And, I learned to love me, at last.

Through my wellness journey, Eat Boutique morphed from a blog to a tiny food gift company and, then, to a series of pop-up markets for 20,000+ guests in Boston. And, now, I’m building my dream way to shop for the very best food that will come to life in a brick-and-mortar boutique to help you eat well, cook better, shop reliably, and really love your food.

My journey is far from over. I’ve spent 12 months searching for a space that’s large enough to bring my vision to life. I’m also writing my second cookbook, packed with more than 100 mostly wholesome, plant-centric recipes that made me see myself worthy of good health. These are the recipes and the stories that made me really love me.

There’s so much to do but I’m not giving up on my dream. As Marie Forleo, says: Everything is figureoutable.

I believe my 10-year blogging journey was part of my path for a reason. I believe all the hard stuff is put before us to make the good stuff feel so good. I believe the sad and lonely times make the happy moments even happier. And I’m ecstatic, even thrilled, to continue to move toward my dream with so much devotion and heart.

I want to say to you that whether your dream is to travel the world or to just take a walk each day, it’s achievable. Keep dreaming.

Because the dreaming is part of the journey.

And if I can do it, you can do it.

In 2018, I hope to (1) sign a commercial lease and (2) turn in my manuscript asap. I plan to share recipes and stories that helped me figure out all the hard stuff, but perhaps a little less frequently on the blog and more via Instagram.

I also hope to be way more open with you as I take this journey. It’s the behind-the-scenes stuff – and not just the glorious food images – that builds a life and I want to share more of my life with you.

More than anything, I want to connect with you.

I am so grateful to all of you for sticking with me on this journey — even if you’ve only just discovered Eat Boutique, you matter to me. I promise that the ride is far from over, and I do hope you will come along with me (through Instagramdirect emails, or in-person events) as I work towards the next steps. (In fact, I’m hosting a tiny giveaway on Instagram now.)

In the meantime, I want to know why you’re here, reading this very newsletter. I want to know why you’re here on this planet. What do you want to do? Tell me via email. Let’s do it all in 2018.

xo, Maggie

Photos 2 and 4 taken by Heidi Murphy/White Loft Studios. Photos 1 and 3 taken by Maggie Battista.

Eat Boutique was an award-winning shop and story-driven recipe site created by Maggie Battista – an author, business guide and alignment seeker. After hosting retail markets for 25,000+ guests, Maggie now supports entrepreneurs as they create values-based businesses through We Are Magic StudioFollow Maggie Battista on Instagram.