Behind the Scenes: Eat Boutique Holiday Pop-Up Shop


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Hey you guys! The first week of the Eat Boutique Holiday Pop-Up Shop was a whirlwind and just MAGIC. (I’m hugging you with the force of a hundred thank-yous. Yes, I do realize how silly that sounds, but it’s true.)

Before we enter the second week, I’m sharing the hoops we jumped through, enthusiastically, to create this little space. Here’s a quick recap with images, captions and loads of gratitude (though there are lots of MORE people to thank!) We’re open Thursday through Sunday until December 21, 2014 at 1377 Boylston Street in Boston. Stop by please!

1. This little yogurt shop had an old counter with cutouts for toppings. Kate‘s husband Chris built us the most amazing counter top and, really, a blank canvas, to make our food gifts stand out. We triple-heart you, Chris.

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2. Thank you, West Elm Fenway, for lending us props and hard goods and furniture that really made the space shine. I just loved filling up my cart, twice!


3. Jenny is the wonderful artist who hand-lettered our signage and schedule. This sign took about 7 hours to create. Isn’t she insanely talented?!


4. My sweet agent Katie MacKinnon at Samuels Real Estate brought us the perfect opening gift. We only met 2 months ago but she knows me so well already. BUBBLES!


5. So many donuts, so little time! For 2 hours on Sunday, Union Square Donuts and Black Magic Coffee descended on the Pop-Up Shop. The donuts and coffee disappeared SO FAST. I love the Strawberry flavor.



6. Apotheker’s Kitchen came by Sunday afternoon and samped their bee-sweetened Mallows and Chocolate Bars. Scrumptious! Thank you, Shari. You are the best, for real.


7. All the flowers were designed by one of my best friends, Lise Pellegrin. Thank you, sweetie for all the support.


Photos taken and styled by Brian Samuels Photography, Amy Feiereisel, Kate Knapp and Maggie Battista.

Eat Boutique discovers the best small batch foods by boutique food makers and shares our version of #foodgiftlove. We share recipes, maker stories and city guides to eating boutique. We host tasting events and markets for food makers, cookbook authors and food fans. We craft seasonal, regional gift and tasting boxes and sell individual items that you can order in the Eat Boutique Shop.

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Eat Boutique was an award-winning shop and story-driven recipe site created by Maggie Battista – an author, business guide and alignment seeker. After hosting retail markets for 25,000+ guests, Maggie now supports entrepreneurs as they create values-based businesses through We Are Magic StudioFollow Maggie Battista on Instagram.