We’re sweet (pardon the pun) on Liddabit Sweets, and for good reason. Founders, Jen King and Liz Gutman, are the brains behind a range of unique candy bars, indulgent caramels, and one-of-a-kind caramel corns that make Liddabit Sweets so very special. Loving a good maker’s tale, we spoke to Jen to learn more about what makes the darling duo tick, as well as what’s the best way to indulge in their amazing Caramel Corn. Trust us, your sweet tooth will thank us. ~Kate
Why do you make food? What makes you get up early or stay up late to do what is generally considered to be some of the hardest work out there?
Liz and I both make food because food really inspires us. We think about it all the time and spend most of our time eating and trying new [flavors]. What I love about food is it’s a craft; practice makes perfect and you can really find joy in making something until you just know how it feels by hand. If you make a cookie over and over again, you begin to know it just by the look and feel. That ability to know something so well just amazes me.
Whenever I saw Jacques Pepin or Andre Soltner at the International Culinary Center do a demo, their knowledge of food just blew my mind because that knowledge was in their hands and eyes and nose. This quest to make a perfect pastry, confection, bread, anything, and not do it just once but all the time keeps me going. It still thrills me when I bake a great looking cake or cookie. And when I’m creating something new and it comes out well, that just makes my day.
What’s been the greatest struggle in becoming a professional maker?
It’s been a real emotional roller coaster ride. Liz and I can both attest to it. It drains you and then it stimulates you. You get complimented and then trolled by someone on the internet. You have to learn quickly and react even faster, all the while trying to keep your sanity. It is the hardest work we have ever done in our lives but it also has been the most amazing journey. We would never have met the people we consider to be our closest friends without this adventure.
What do you eat when no one is looking?
My guilty pleasure is Cheetos, I can’t open a bag and not want to devour it all in one sitting. Cheetos and potato chips, I really am weak to them.
Share a little tip to inspire a home cook.
The best advice I can give is to really read a recipe and spend the time on basic skills. I know that a lot of people want to make something flashy and difficult but no one I ever knew would turn down a really great simple roast chicken. You don’t need to spend all day in the kitchen and recreate something you had in a restaurant. Restaurants have a lot of people and access to ingredients and tools. You don’t need to spend a lot of money to make great simple food. Enjoy your life and your family and friends. My best memories of food are with friends and family, usually just over a bowl of soup or a roast.
What’s the best homemade food gift you’ve ever received?
A really good family friend, Mindy Matice, is a really great jam maker. She picks berries and makes the best jam. She is also one of the kindest and generous people I know. I think food made by cool people just tastes better.
Five Fabulous Ways to Eat Liddabit Sweets Caramel Corn
Editor’s Note: This caramel corn (with its thick and salty caramel, chunks of real honeycomb, and a generous dose of dark chocolate) should come with a warning label for being truly addictive. Try it for yourself and tell us how you would indulge in this sweet treat.
- Sprinkle it on ice cream for an extra crunch
- Try it on butterscotch pudding
- Sneak it into the movies for a satisfying treat (way better than the stuff they have at the theater)
- Toss with pretzels, salted nuts, or any other savory snack to up the sweet-and-salty quotient
- Bring to a picnic for a perfect on-the-go-munchable treat
Eat Boutique was an award-winning shop and story-driven recipe site created by Maggie Battista – an author, business guide and alignment seeker. After hosting retail markets for 25,000+ guests, Maggie now supports entrepreneurs as they create values-based businesses through We Are Magic Studio. Follow Maggie Battista on Instagram.