Union Square Donuts




It’s nice to see a dessert that’s become almost synonymous with factory-line production returned to its former state of glory – perhaps even improved upon? Today, Matthew takes us on a visit to Union Square Donuts, home of the Fluffa Nutta. Yes, that’s a donut. -Amy

Are donut parties something that people do? They should. And every single one of those parties should be catered by Union Square Donuts in Somerville, Massachusetts. It is guaranteed I would never decline an invite.

I’ve heard folks around town talking about this donut shop for the better part of a year, so I’m delighted to report that I finally got my hands/mouth on one of these. (Okay, fine, I tried six flavors – if we’re being honest.) The popular donut making operation started out as the brainchild of Josh Danoff and Heather Schmidt. After a mere two months at their first location, the duo’s creations were in such demand that the business had to relocate to a larger space (its current location at 16 Bow Street).


The donuts are (does it even need to be said?) made fresh daily. I arrived at 10 AM the morning of my visit, which happened to be the release time of the special Fluffa Nutta donut, a marshmallow Fluff topped donut with peanut butter cream filling. I mean, seriously! Fluff was created in Union Square and is a bit of a local celebrity – there is even an annual Fluff festival, at which these will hopefully be making an appearance.


Choosing which donut treats to sample in addition to the obvious Fluffa Nutta wasn’t easy, but I did what I had to. Here’s what I chose: Fluffa Nutta, Cherry Hibiscus, Honey Almond, Vanilla Bean, Maple Bacon, and Brown Butter Hazelnut Crunch. All of the donuts have their own unique personalities -er, tastes – making each of them an individual delight in their own right. You will no doubt find at least one flavor which is to your specific liking on any given day and hour.


After my visit,I know that I’ll be stopping into Union Square Donuts much more frequently. These are going to be my “go to” offerings when visiting friends and family for a while. (Perhaps presented in a wooden Pie Box – you could easily fit 4 donuts!)

If you’re in the Somerville area, I suggest stopping in and trying a few out for yourself. You’ll also be able to catch these happiness-makers at the Eat Boutique Holiday Market this December in Boston.

Photos taken and styled by Matthew Petrelis.

Eat Boutique was an award-winning shop and story-driven recipe site created by Maggie Battista – an author, business guide and alignment seeker. After hosting retail markets for 25,000+ guests, Maggie now supports entrepreneurs as they create values-based businesses through We Are Magic StudioFollow Maggie Battista on Instagram.